

Cloverfield (2008) is basic yet very intriguing. The only thing written on the poster is it's release date 18/01/08; on reflection, these numbers are written in the style of a handheld camera digit displays. An iconic image, the Statue of Liberty, is shown overshadowing New York, which looks to be underattack. However, there is no indication at what is attacking nor is there a film title. This could generate hype but at the same time there is no film title, which could work if there is continuous promotion. The idea of one iconic image which looks out of place is a way to suggest what the film is going to be about.