The introduction of the haunted house in the Woman in Black trailer. |
This is one of the early shots in our teaser trailer.
It is introduced by a low to high angle shot. This is typical of a horror trailer because it sets the scene for the audience. The audience will be able to recognise this is a horror film because of its location, a grand, and seemingly unoccupied house, which is constantly repeated convention in horror films. By using this location, it encourages audiences to watch the trailer because it is repeating enough of the genre for the audience to be familiar with, but the story could offer some difference for viewers. The low to high angle tilt gives the fictional 'Alcott Manor' an empowering feel because the audience is forced to look up at it. This helps set the genre of the film because the style of the house is often this way in stereotypical horrors, for example, the size of the house, the turrets and grand entrance. This is a similar style to the Woman in Black (2012) because of how it introduces the house with a panning shot, but we decided to use a tilt. It is edited to be playing whilst there is a voiceover from a character. This is adhering to horror genre as this is evident in many trailers. It allows the audience to put two and two together; hear the story whilst seeing where it will take place. Other trailers which use a voiceover is Babycall (2012) and Cabin in the Woods (2012) and once again Woman In Black (2012).
It is introduced by a low to high angle shot. This is typical of a horror trailer because it sets the scene for the audience. The audience will be able to recognise this is a horror film because of its location, a grand, and seemingly unoccupied house, which is constantly repeated convention in horror films. By using this location, it encourages audiences to watch the trailer because it is repeating enough of the genre for the audience to be familiar with, but the story could offer some difference for viewers. The low to high angle tilt gives the fictional 'Alcott Manor' an empowering feel because the audience is forced to look up at it. This helps set the genre of the film because the style of the house is often this way in stereotypical horrors, for example, the size of the house, the turrets and grand entrance. This is a similar style to the Woman in Black (2012) because of how it introduces the house with a panning shot, but we decided to use a tilt. It is edited to be playing whilst there is a voiceover from a character. This is adhering to horror genre as this is evident in many trailers. It allows the audience to put two and two together; hear the story whilst seeing where it will take place. Other trailers which use a voiceover is Babycall (2012) and Cabin in the Woods (2012) and once again Woman In Black (2012).
This shot shows the characters discovering the grave of 'Elizabeth Wilman'; could this be the ghost? |
The second screen shot is the introduction of the main antagonist character in the film, although not in full. The camera shot is a simple mid shot, this is because it can show enough to focus on without there being too much to take in and distorting the audience's concentration. For example, the simple location of the sparse woods means that audiences are focused on the characters and the suspicious looking gravestone. This shot in the trailer sets the story up when the characters are intrigued by who the grave stone belongs to. Digetic dialogue says it is the grave of 'Elizabeth Wilman', and following the voiceover from the early shots, audiences can link the two and begin to wonder if the dead girl in the bathtub is Elizabeth Wilman. The narrative can be associated with in this shot, because of repetitive horror films, the audience know that the group of friends will have to try to escape the grounds and kill the ghost. This shot is edited in after one of the friends dares the others to stay at 'Alcott Manor', which allows the audience to see that the friends have accepted the challenge without wasting time in the trailer showing them say yes.
The third screen shot is an inter title which is shown around 55 seconds into the trailer. By this time, the story and characters have been vaguely told or seen. The use of the inter title, is to fill in the blanks for the audience as well as introduce an element of uncertainty for the characters. For the audience, they feel the need for the characters to feel safe and survive, or at least see one escape (Maslow's Hierarchy of Needs theory), although the nature of the film may forbid this, challenging the audiences expectations. This shot is edited in using the fade-in effect on Adobe, this added suspense to the audience as it took time to appear on screen so the audience were not sure as to what was coming. This style of tag line 'No Soul Is Safe' almost implies a difference to horror films because it is showing that no character will have preference to another and that everyone is a target. This is different to the first three Scream films, when virgins were safe and wouldn't be killed by ghostface.
One character is taken by surprise; challenging the audience's need to survive (Maslow's Hierarchy of Needs) |
Two protagonists run away from an unseen threat - What is it? Where will they go? This keeps the audience interested and want to watch the film to find out. |
The first full body introduction of the ghost. |
The over the shoulder shot gives the ghost the dominance in the frame. |
The same two shots but with a difference; the hands can be seen but then disappear, this is repetitive of a horror film because it is creepy and suspenseful |
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